vyvbeauty: Vibrant Beauty, Your Vision Realized

At vyvbeauty, our mission is simple: to empower you to discover and express your vibrant beauty, intuitively and confidently. We believe that true beauty starts not with chasing trends, but with understanding the fundamentals—the elements that enhance your natural radiance and reflect your unique vision. Whether you’re mastering skincare routines, experimenting with makeup artistry, or embracing holistic wellness, we’ll guide you through the “why” as much as the “how-to” achieve your desired look.

Our Story

This vision for vyvbeauty was brought to life by two beauty enthusiasts, Vivian Hayes and Yvette Dubois, whose combined years in the beauty industry have been shaped by their shared philosophy: beauty should be both empowering and personal. After stepping away from careers in cosmetic formulation and professional makeup artistry respectively, they found themselves reigniting their passion for helping others unlock their beauty potential—and decided to share it through vyvbeauty, a space dedicated to informed and inspiring beauty.

Vivian brings her scientific understanding of skincare and a focus on healthy ingredients to vyvbeauty, while Yvette infuses her artistic eye for makeup and a passion for diverse beauty aesthetics into every tutorial and product review. Together, they’ve explored beauty practices and products from around the world (both literally and virtually) to curate a collection of knowledge and inspiration that span skincare, makeup, and wellness—all united by timeless principles of enhancing natural beauty.

Why we started vyvbeauty

Unlike many beauty platforms, we go beyond just showcasing product hauls and fleeting trends. Yes, we offer reviews of the latest beauty innovations and stunning makeup looks, but we also dive deep into the why behind each beauty technique and ingredient. Why does hydration improve skin health? How does color theory enhance makeup application? When does less-is-more create a more impactful look? And how can understanding your skin type transform your beauty routine? By mastering these elements, you’ll unlock endless possibilities in your own beauty journey with vyvbeauty.

We celebrate the beauty of individuality and self-expression, too. Beauty isn’t about achieving a flawless, unattainable standard—it’s about experimentation, discovering what makes you feel confident, and savoring the process of self-care. That’s why we encourage you to trust your instincts, adapt beauty advice to your own unique needs, and above all, enjoy the journey of discovering your own vibrant beauty with vyvbeauty.